Parkinson’s Disease Clinical Study: Vacsyn

Background
Parkinson’s disease is a progressive neurological condition that impacts movement and daily function. Continued research is critical to exploring new treatment approaches and expanding options for patients.

Approach
For the VacSYN study, I developed an energizing recruitment campaign inspired by the electrical signaling of the nervous system. The strategy balanced scientific credibility with engaging, accessible design to support participant awareness and enrollment.

Key Tactics
Print study materials, print advertising, and a targeted Meta campaign to drive awareness and recruitment.