Post surgery pain relief: naviseek

Background
Post-surgical pain management remains a challenge, particularly as patients and providers seek effective alternatives to opioid-based treatments. Building trust in new non-opioid pain relief options is essential for advancing safer approaches to recovery.

Approach
For the NaviSeek study, I developed a bright, consumer-friendly recruitment campaign designed to reduce hesitation around a new class of non-opioid pain relievers. Approachable visuals and messaging helped normalize participation and drive post-surgical patients to the RMS.

Key Tactics
Out-of-home advertising, digital marketing, Meta campaigns, a full patient recruitment website, and print materials and advertising.