Connecticut Green Bank Website Redesign

The Connecticut Green Bank pioneered a new model for climate finance—but their website wasn’t keeping pace. With a wide range of users visiting the site, from homeowners and contractors to investors and policymakers, the platform needed to serve radically different needs. Homeowners were looking for simple financing options. Contractors needed access to technical project data. Investors required detailed performance metrics. And for many, the concept of a “green bank” was still unfamiliar.

To support their mission and enable scale, we reimagined the Green Bank’s digital presence from the ground up.

Key Tactics:

User-Specific Navigation: Designed tailored digital journeys for each core audience—homeowners, contractors, and investors—making it easy to find relevant tools, resources, and funding information.

Simplified Messaging: Translated complex financial concepts into clear, accessible language to help general audiences understand how green banking works—and why it matters.

Integrated Experience: Built the site to align with broader marketing and branding efforts, ensuring consistency across digital and physical channels.

Outcome: A smarter, more strategic platform that helps Connecticut Green Bank connect with all of its stakeholders—and positions the organization as a scalable model for green finance nationwide.