Connecticut green bank marketing

The Connecticut Green Bank brought me on to help overhaul their digital presence and better serve a wide range of audiences—from everyday homeowners to institutional investors. While the Green Bank had pioneered a new category in climate finance, their website wasn’t keeping up. Each audience had different needs, but the site delivered a one-size-fits-all experience that left visitors confused and stakeholders underserved.

To help the Green Bank communicate more clearly and scale their impact, we designed a digital experience that guided users to the right content quickly and intuitively.

Key Tactics:

Audience-Centered Architecture: Developed distinct user pathways for homeowners, contractors, and investors, each with tailored content that made it easy to explore financing options, project details, or performance data.

Strategic Messaging: Clarified the Green Bank’s mission and value by integrating clean, accessible language that helped all users—especially the general public—understand what a green bank is and why it matters.

Brand Integration: Aligned the website design with existing brand standards and marketing initiatives, creating a seamless experience across all touchpoints.

Outcome: A modern digital platform that meets the needs of Connecticut’s clean energy community while showcasing a green finance model that’s now serving as a blueprint for other states.